In this course, you will be actively engaged in planning communication campaigns, namely social marketing intervention campaigns and environmental advocacy campaigns. Social marketing is one of the tools with which you can influence social changes. It is a process that applies marketing principles and techniques to influence changes in individual perception, knowledge, and behavior of the target audience, thus influencing and changing the entire society. If the social marketing intervention is intended for decision-makers, then we are talking about advocacy campaigns.
Duration: 4 weeks | ECTS: 4